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Shoppers Look Ready to Spend Big This Holiday – Will They Be Able To?

Shoppers Look Ready to Spend Big This Holiday – Will They Be Able To?

Nov 11, 2021 | Holiday Retail Outlook Report, Publication

In September, BRG Retail published the results of our 2021 consumer holiday survey, wherein we asked over 1,000 shoppers about their holiday shopping expectations and level of concern over the impact of COVID on their holiday plans. Our decision to reach out to...
Retail Holiday Outlook – Will Rising COVID Cases Derail Shoppers?

Retail Holiday Outlook – Will Rising COVID Cases Derail Shoppers?

Sep 9, 2021 | Holiday Retail Outlook Report

After more than a year of battling the challenges of COVID-19, retail looked like it had turned the corner. Shopper enthusiasm had returned, and consumers were excited to shop in stores again. July retail trade sales were up 13.3% over the same period last year and...
Back-to-School 2021 – A Unique Opportunity to Impress Shoppers

Back-to-School 2021 – A Unique Opportunity to Impress Shoppers

Aug 18, 2021 | Holiday Retail Outlook Report, Publication

The back-to-school (BTS) season is a critically important selling period—and an opportunity for retailers to reconnect with shoppers before entering the holiday season. COVID has written a new script for schools and businesses in 2021. Consumers have adjusted in...
December Retail Sales to Be Muted Amid Shutdowns and Earlier Holiday Purchasing

December Retail Sales to Be Muted Amid Shutdowns and Earlier Holiday Purchasing

Dec 17, 2020 | Holiday Retail Outlook Report, News

US retail sales are projected to fall by as much as 4 percent in December, according to research from BRG Retail. Driving factors include earlier holiday shopping in October and November, rising COVID-19 cases nationwide, and dropping consumer sentiment. Read the full...
Closing Out 2020 Will NOT Be a Holiday for Many Retailers

Closing Out 2020 Will NOT Be a Holiday for Many Retailers

Dec 3, 2020 | Holiday Retail Outlook Report, Publication

2020! We have run out of adjectives to describe what retail has experienced because of the COVID-19 pandemic. The industry has been in transition for years as customers have continued to move to online shopping. The complications brought on by the virus accelerated...
How Retailers Can Survive a Holiday Shopping Season Like No Other

How Retailers Can Survive a Holiday Shopping Season Like No Other

Nov 18, 2020 | Holiday Retail Outlook Report, Publication

COVID-19 has changed the way customers shop. If retailers focus on these six areas, they can end 2020 on top. Christmas may come early this year. With COVID-19 pushing out in-store events and driving consumers online in droves, retailers are looking to jumpstart and...
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