The look and feel of the store (and website) are critical during the holidays. Click here to read part five.
Retailers must excel online. Click here to read part four.
Hot promotions rule the season! Click here to read part three.
Retailers look to fill the gap left by Toys “R” Us. Click here to read part two.
Sales and big promotions do not make customer service less important. Click here to read part one.
Keith Jelinek and Rick Maicki write about the back-to-school (BTS) selling period, the opportunity to connect with shoppers before the holiday season, and consumer expectations for BTS shopping. Read their article in Total Retail.