Sep 12, 2016 | Holiday Retail Outlook Report, News, Publication
BRG’s 2016 holiday retail outlook report, Retail Perspective: Precision Needed to Beat Mediocre Outlook, analyzes whether loyalty programs can affect shoppers’ decisions of where to shop, and whether that impact varies by age group and retailer type. Read an...
Aug 23, 2016 | Holiday Retail Outlook Report, News, Publication
A recent article reviewed BRG’s 2016 holiday retail outlook report, Retail Perspective: Precision Needed to Beat Mediocre Outlook. The report identified five major challenges facing retailers as they head into the holiday season: reigniting loyalty programs;...
