BRG today announced the results of its Retail practice’s 2019 back-to-school survey, which found that consumers are ready to visit brick-and-mortar stores. Over 1,000 shoppers were asked for feedback on two main categories of back-to-school shopping: apparel and footwear (including uniforms, casual and athletic footwear, fashion accessories) and supplies (binders, folders, pens, small electronics, other).
“Back-to-school shopping is a family affair, with parents frequently receiving input from their children on purchases,” said Managing Director Keith Jelinek, co-leader of BRG’s Retail Performance Improvement practice. “It is incumbent upon retailers to satisfy the needs of both parents and their kids during this important shopping season, as they will be shopping together in many cases. Consumers enjoy the in-store experience where they can touch and feel the merchandise, so retailers need to be ready in order to capitalize on the opportunity to impress this important shopper segment.”