Keith Jelinek commented in Retail Touchpoints that the omicron variant did not seem to deter the majority of consumers who went to physical stores, saying that “retailers have done a great job of providing a safe environment, for both consumers and employees.” He also discussed how retailers planned early to manage and process orders, and worked closely with their contracted carriers with demand plans.
Holiday 2021 Wrap-Up: Safety Protocols and Early Shopping Led to a Successful Season
